Welcome to the Abundant Life!

If you're here, there's a good chance you know about my popular YouTube channel and podcast that feature affirmations on abundance, success, confidence, gratitude, relationships, health, and more.

This “Abundant Life” newsletter is my platform for going deeper with you and delivering even more inspiration beyond affirmations.

It’s designed to help you rediscover purpose, passion, and play — and the joy of living a Big Bold Bodacious Life!

You can join for free or become a paid subscriber and get extra perks.

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The Abundant Life with Bob Baker is a reader-supported publication. To receive new posts and support my work, consider becoming a free or paid subscriber.

Free subscribers get:

  • Weekly links to my latest affirmation recordings and other inspirational messages.

Paid subscribers get:

  • Access to monthly community Zoom calls with me

  • Access to exclusive weekly audio pep talks

  • The ability to comment and participate in member-only chat threads

  • Subscriber-only posts and the full Abundant Life archive

  • My eternal gratitude for supporting my mission!

Annual and Platinum VIP Members also get:

  • Free access to select courses and programs that others pay for

What About Bob?

I run one of the most popular YouTube channels for affirmations and positive self-talk, with hundreds of thousands of subscribers and 1 million views every month. Nearly 10,000 people tune in daily to listen to my voice for a boost of positivity and encouragement.

Before the YouTube affirmations era (which started in 2017), I had a different online identity that inspired creative people, dating back to the '90s.

I've created dozens of books, courses, and workshops on guerrilla music marketing, attracting fans, magnetic branding, social media, sales, YouTube, book publishing and promotion, copywriting, and more. 

I've been self-employed in the arts for much of my life. For many years, my mission was to help musicians, authors, and creative entrepreneurs use their talents and know-how to make a living and make a difference in the world.

I've written and published 16 books, the latest of which is "The Power of Affirmations and Positive Self-Talk."

I'm also an improv comedy instructor. I co-wrote "The Improv Comedy Musician" with Laura Hall, the longtime pianist and musical director of "Whose Line Is It Anyway?"

Fun Facts:

  • You'll also find my affirmations in the Hay House EmpowerYou app, Insight Timer, and my "Affirmation Meditation Podcast."

  • My "Guerrilla Music Marketing Handbook" appeared in the movie "School of Rock" starring Jack Black and Sarah Silverman.

  • I've written several albums worth of original songs, many of them with my wife, Pooki Lee.

  • Rev Michael Beckwith (The Secret, Oprah, Ellen) officiated our wedding.

  • I do a pretty mean Elvis Presley impersonation :)

Media appearances:

  • NPR's "Morning Editon" and "Marketplace"

  • The Guardian in the U.K.

  • Publishers Weekly

  • Entrepreneur

  • Electronic Musician

My books for musicians:

  • Guerrilla Music Marketing Handbook

  • The 9 Irrefutable Laws of Music Marketing

  • The Five-Minute Music Marketer

Books for authors and experts:

  • The Guerrilla Guide to Book Marketing

  • Branding Yourself Online

  • 55 Ways to Promote & Sell Your Book on the Internet

Books for creatives in general:

  • The Empowered Artist

  • The Passion Principles

  • Unleash the Artist Within

  • The DIY Career Manifesto

Let’s connect!

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Subscribe to The Abundant Life with Bob Baker

This is your oasis for affirmations and inspiration. Come here for a boost of positivity and encouragement. Bob runs one of the most popular YouTube affirmation channels. He is also a Hay House teacher, author of 16 books, musician, and improv instructor.


I inspire a global audience 🌎 through audio affirmations, books 📚, podcasts, positive music 💃🏻, guided meditations 🧘🏻‍♂️, art 🖼, and improv comedy 😃